WhatsWorking.com: A $1,930 Domain That Sold for $21K in 275 Days

Michael Dorausch was hesitating. He'd found a domain he liked—WhatsWorking.com—but wasn't sure if he should pull the trigger at $1,930.

Then a post from Gary Vee appeared on his screen.

The message was clear: "Pay attention to what the universe is telling you."

Dorausch bought the domain. June 16, 2024.

The Hold

For most domain investors, the hardest part isn't buying domains. It's waiting.

Dorausch held WhatsWorking.com for 275 days. Not years. Not even a full year. Nine months.

He listed it for sale on Afternic, GoDaddy's domain marketplace. The listing sat there, waiting for the right buyer to come along.

Then, on March 18, 2025, Afternic's "Fast Transfer" feature kicked in. A buyer had accepted the price. The domain automatically transferred. The sale was done.

Sale price: $21,000.

The Return

Dorausch paid $1,930. He sold for $21,000.

That's a 988.6% return in 275 days.

To put that in perspective: If you'd invested that $1,930 in the S&P 500 and somehow achieved a stellar 20% annual return, you'd have made about $385 in nine months. Dorausch made $19,070.

The domain outperformed the stock market by more than 50x.

Why WhatsWorking.com Sold

Generic, actionable phrase domains like WhatsWorking.com have a specific appeal:

• Business use cases - Consulting firms, productivity apps, business optimization tools
• Content platforms - Newsletters, blogs, podcasts focused on actionable advice
• Brand flexibility - Not tied to any specific industry or vertical
• Memorable - Easy to say, easy to spell, easy to remember

Someone building a business around "what's working" in any field—marketing, productivity, health, finance—would find WhatsWorking.com to be the perfect fit.

For the buyer, $21,000 was likely a strategic purchase. For Dorausch, it was a nine-month hold that paid off at 10x.

The Gary Vee Effect

Dorausch credited Gary Vee with the inspiration, posting: "Quadruple Down on WhatsWorking.com - ASAP. Thanks @garyvee, see you in Las Vegas!"

The reference is to Vee's philosophy of "doubling down" on what's working—then doubling down again. And again.

In this case, what worked was buying a domain with a clear, actionable name and waiting for the right buyer to see its value.

The universe sent Dorausch a sign. He listened. Nine months later, he had a $19K profit to show for it.

The Fast Transfer

One notable detail: the sale happened via Afternic's Fast Transfer feature. This system automatically transfers domains to buyers once payment clears, no manual action required from the seller.

For Dorausch, that meant waking up to a completed sale. No negotiation. No back-and-forth. The domain sold at his asking price, transferred automatically, and he had his payout.

It's the kind of passive income that makes domain investing attractive: buy a good domain, list it, and wait for the automatic sale notification.

In 275 days, Dorausch turned $1,930 into $21,000.

Sometimes paying attention to the universe pays off at 988.6%.