Brand TLD - Not Publicly Available
.VANA Domain
VANA is a brand top-level domain (TLD) owned by Roar Domains LLC, a subsidiary of Amazon.com, Inc. It is intended for use by Amazon's voice assistant technology, Alexa.
About Brand TLDs
Brand TLDs (also called Brand gTLDs or Dot Brands) are top-level domain extensions that are owned and operated exclusively by specific companies or organizations for their own use.
Key characteristics:
- Registration is restricted to the brand owner and authorized entities
- Not available for public purchase or registration
- Used for brand protection, marketing, and internal operations
- Provides complete control over the namespace
- Examples include .google, .apple, .amazon, .bmw
Registry & Technical Information
Registry Information
Technical Details
Launch Dates & Availability
View Launch ScheduleLaunch timeline from ICANN's new gTLD program
Registration Requirements:
Registration is restricted to Amazon and its affiliates for use with Alexa-related services.
Additional Information
A brand TLD is a top-level domain that represents a specific company or brand. It is typically used for the brand's online presence and services.
VANA is derived from 'Alexa', Amazon's voice assistant technology, spelled backwards.
Frequently Asked Questions
VANA is a brand top-level domain (TLD) owned by Roar Domains LLC, a subsidiary of Amazon.com, Inc. It is intended for use by Amazon's voice assistant technology, Alexa. The .VANA TLD is managed by Roar Domains LLC and was introduced in 2020.
Registration for .VANA domains has the following restrictions: Registration is restricted to Amazon and its affiliates for use with Alexa-related services.
Pricing for .VANA domains varies by registrar. Contact your preferred domain registrar for current pricing information and any promotional offers.
WHOIS information for .VANA domains can be queried through the WHOIS server: whois.nic.vana. You can also use the RDAP service at https://rdap.nominet.uk/vana/ for more structured data access.
Many accredited domain registrars support .VANA domain registration. Contact your preferred registrar to confirm availability and pricing.
The .VANA domain is a well-established Brand TLD with strong recognition and trust. It's suitable for various purposes including business, organization, and personal websites.